Why Live Nation Is Singing a Happy Tune This Summer

Courtesy of Barron’s Next:

The summer concert season is well under way. Live Nation Entertainment should keep benefiting once the music stops.

Jefferies analyst John Janedis thinks the company will have an especially strong concert season this year, as more artists go on tour and young adults increasingly flock to live events.

While some concert-goers bought their tickets for summer events far in advance, Janedis thinks Live Nation, which owns Ticketmaster, will see growth in its ticketing segment during the current quarter. Of note, the company’s ”secondary” ticketing business in the U.K. appears promising, as it tries to gain a stronger position in the market for resale tickets. Janedis believes that Live Nation’s traditional European business is also faring well.

For all the talk of how ad spending is moving online, marketers still find that reaching audiences in person is valuable. Janedis notes that live events have picked up ad dollars, thanks to partnerships with concert promoters and the sale of naming rights and signage at venues. “Live Nation is a natural beneficiary of these trends, which we expect to continue for the intermediate to long term,” he wrote Tuesday.

Janedis bumped his Live Nation price target to $40, 15% above current levels. The stock is up 29% in 2017.