Bucs raise prices for single tickets to marquee games

Courtesy of the Tampa Bay Times:

The Bucs will have single-game tickets for 2017 home games on sale July 28, with a new wrinkle: the best games will cost more for fans.

As an added incentive to buy season tickets or five-game miniplans, the Bucs will have higher individual ticket prices — $70 for the least expensive upper-level seats instead of the $50 rate by season passes — for their three most coveted home games this season, against the Patriots, Giants and Bears. The remaining games will be at a higher cost — $60 each as a starting point — than what is available through season passes.

As reported earlier this week, the demand on the secondary market, especially for the Patriots game, has been impressively high, with the cheapest seats for Bucs-Patriots drawing $163 on Stubhub. The Giants game has seats starting at $94 and the Bears game at $78, so the highest prices on the resale market match the Bucs’ highest tier. The higher prices include the Bucs’ two preseason home games, where attendance is generally down — last year’s preseason opener against the Browns drew an announced 46,848, with an actual attendance of 35,298.

The raise in single-game ticket prices suggest the Bucs are confident a winning product on the field will help maintain or increase attendance levels, despite the higher prices, and funneling fans toward season passes makes it more likely that Bucs fans — and not those of opponents — will be in the stands.