Buffalo Bills individual game tickets on sale with new pricing

Courtesy of SB Nation:

The Bills made some changes to ticket sales this year.

Game tickets for individual Buffalo Bills games are on sale, and there are several changes to the way the team is selling seats in 2017. Not only are tickets on sale a lot earlier this year, a new pricing structure is in place that reacts to the market.

When tickets went on sale Monday, May 8th, it was more than two months earlier than in 2016 when tickets didn’t go on sale until July 19th. It’s still later than some other teams, but well ahead of previous years.

The other big change is the “dynamic pricing structure.” A few years ago, the team tiered their games into different price points based on time of year and opponent. Once the price was set, the price was set. The tiered pricing is continuing in 2017 but with a twist. Now the team will adjust the price as the market dictates, all the way down to the season ticket price.

“As fans purchase tickets, the price of each individual game can rise or fall to better reflect the demand for tickets,” says the team’s press release.