How the Mavericks are keeping their sellout streak alive, despite an uneven season

Courtesy of the Star-Telegram:

It’s 5 o’clock on a Tuesday night in the middle of November, but fans are already piling into the American Airlines Center to see their Dallas Mavericks take on the San Antonio Spurs.

The season isn’t even a month old and the home team is off to a miserable 2-12 start. Rookie Dennis Smith Jr.’s body is having issues adjusting to the physical intensity of the NBA. Dirk Nowitzki, the 39-year-old face of the franchise, is barely averaging double digits in scoring. And the team had already dropped several games to inferior opponents such as the Atlanta Hawks and Sacramento Kings (both home losses).

Fast forward almost two months, and Rick Carlisle’s team has somewhat righted the ship, going 5-5 their past 10 games. Last week, the Mavericks almost completed a stunning comeback against the Golden State Warriors.

After a 33-48 record in 2016-17, the Mavericks entered this season with low expectations, and the team remains a long shot to make the postseason.

But fans keep filling the arena, keeping alive a sellout streak that began in 2001.

Affordable ticket prices, two highly visible franchise players and approachable management have helped keep fans interested and engaged.

“I’ve been to three games this year, and the first time I came was because I saw they had cheap tickets and I took my girlfriend,” said Matthew Leach, 26. “I’ve only been coming the last couple of seasons, but it’s been really nice because I can save money, and there are always tickets available.”