A TechCrunch article: So, Recode reported today that Twitter was tinkering around with the idea of expanding its 140 character limit to a number a bit higher….10,000 characters. But what,...
Courtesy of TheStar.com:
Red Sox now only major league team without StubHub deal. Leafs take different approach to brokers.
The Blue Jays have partnered with the online ticket exchange platform StubHub, hoping to simplify the reselling process while lawmakers and sports outfits change how they engage the secondary market.
The one-year deal will see the Jays integrate their ticket sales with StubHub’s platform, allowing sellers to upload tickets using a barcode and deliver them to buyers online or via mobile phones. The process works whether the original buyer purchased electronic, print-at-home or hard copy tickets.
StubHub Canada general manager Jeff Poirier says the goal was to streamline reselling while eliminating confusion. Poirier says that in the past complications would arise during last-minute purchases. Sometimes sellers would make a decision to attend a game without removing their ticket from StubHub. Buyers would unwittingly buy those seats only to arrive at the stadium and find the tickets had already been used.
Melding StubHub’s system with the Blue Jays’ ticket network should eliminate those problems.
“It creates a frictionless experience for (fans) to sell their tickets … and have them delivered to the buyer,” Poirier said. “This integration will solve those issues.”
Thursday’s deal makes the Jays the 29th MLB team to partner with StubHub. The Boston Red Sox use their own ticket reselling platform.
“We want to provide a safe and convenient platform for Blue Jays fans to experience watching their favourite team live in-stadium,” Jays VP of ticket sales Justin Hay said in a statement released Thursday.
Poirier says StubHub and the Jays spent about a year working on the deal, enabled by changes to the Ticket Speculation Act, the provincial law that, until 2015, outlawed reselling tickets at a profit.
The move rankled fans of The Tragically Hip, many of whom had to pay inflated prices for tickets to the band’s farewell tour last summer.
This season, the Maple Leafs raised prices on many season tickets, reasoning that brokers were reselling the seats well above face value anyway. The team hopes selling seats at closer to their market value will force out brokers by cutting their profit margins.
But Poirier says more than half of the tickets listed on StubHub sell for less than their retail price, and warns that attempts to influence the resale market result in obstacles for everyday ticket buyers.
“People still want to resell tickets, whether for profit or to recoup costs,” Poirier said. “How do prices get determined? Simple supply and demand.”
Last season, the Jays ranked third in attendance, drawing 41,878 per game and 3,392,099 overall.