Jets raising season ticket prices by average of 4 percent

Courtesy of Newsday:

The Jets announced Tuesday they will increase ticket prices for 2016 by an average of about 4 percent, which the team said would translate to less than $5 per ticket on average in non-premium sections.

Premium seats will rise by more, with an increase of about $15 on average, according to The Associated Press.

It will be the first increase in most sections since 2011, the team said. MetLife Stadium opened in 2010.

The Jets also said they will continue to use variable pricing based on opponents, but will not release details until the NFL schedule is released this spring.

“We take a look at it every year, and we try to look for the prices that make the most sense,” Jets president Neil Glat told the AP.

“I think every year, most clubs look at what they do with their prices and then probably make some price changes every year or every other year. For us, to have some of these prices to have not gone up since 2011, that would not be as common across the boards.”

The AP said the Jets likely will experiment with dynamic pricing for individual tickets, in which prices fluctuate based on demand.

The Jets have not made the playoffs since the 2010 season, but finished 10-6 in Todd Bowles’ first season as coach. The Jets would have gone to the playoffs if they had beaten the Bills on the final Sunday of the regular season.