Mets Beat Yankees in Local TV Ratings for First Time Ever

Courtesy of Bloomberg:

The New York Mets, back in the playoffs after last year’s surprising run to the World Series, have already notched a big victory this season: outdrawing their crosstown rival New York Yankees on TV for the first time.

SNY, cable home of the Mets, finished the regular season as baseball’s most-watched regional sports network, beating the Yankees’ YES Network, according to a statement Monday. The results mark the first time Mets games have drawn more local TV viewers than Yankees games since SNY and YES started competing against each other in 2006.

Mets games on SNY averaged 263,850 viewers, compared with about 218,000 for the Yankees on YES, according to the statement from SNY. A YES spokesman said the network will likely release its final viewership numbers on Oct. 4.

The Mets’ viewership and average household rating of 2.73 were both their highest since the 2008 season, when the team went 89-73 and missed the playoffs. New York is the nation’s biggest television market.

Part of the reason for the dip in Yankees’ ratings is the ongoing dispute between YES, majority-owned by Rupert Murdoch’s 21st Century Fox Inc., and Comcast Corp., which has kept the team’s games out of about 900,000 homes, about 65 percent of which are in the official New York TV market.

The Mets finished the season 87-75, securing the first of two National League Wild Card spots. They’ll host the San Francisco Giants in the one-game Wild Card playoff on Oct. 5. The Yankees finished 84-78, five games out of the playoffs. Winners of a record 27 World Series titles, the Yankees have made the playoffs once in the past four seasons.

SNY is a joint venture of the Mets, Comcast and Charter Communications through its acquisition of Time Warner Cable. It is also the official TV home of the National Football League’s New York Jets and the University of Connecticut basketball.