Next Up for Amazon: Concert Tickets

Courtesy of Barron’s Next:

Amazon has been selling concert tickets in the U.K., and now it’s taking the act to the U.S. But Ticketmaster could stand in the way. might be about to learn what anyone who’s ever wanted to see Beyoncé figured out a long time ago: It can be hard to get your hands on concert tickets.

While Amazon seems to be showing interest in selling event tickets in the U.S., Ticketmaster could stand in its way. Ticketmaster, owned by Live Nation, has exclusive or nearly exclusive deals with many big U.S. venues. The ticketing firm helps fend off ticket bots and can handle season tickets, according to BTIG analyst Brandon Ross. These existing arrangements could make it hard for Amazon to crack the industry.

 “Amazon will have to fight for an allocation of tickets from venues or sports teams that do not have exclusive deals, or have to convince venues’ owners to exploit loopholes in their deals allowing for some allocation of tickets elsewhere,” Ross wrote on Wednesday. In any case, it will likely be a slow process to start.

Amazon has already had some success selling tickets in the U.K. And, of course, it has some things working in its favor in the U.S. “Obviously, being the largest e-commerce company in the world with millions of customers making purchases every day and millions of credit cards on file gives Amazon a high probability of success to sell anything,” Ross wrote

In the short term, Amazon doesn’t pose much of a threat to Ticketmaster. But in the long run, you can’t count Amazon out.

Big Picture: Amazon’s dominant e-commerce platform could help it sell sports and concert tickets, but it’s likely to be slow going at first.