A TechCrunch article: So, Recode reported today that Twitter was tinkering around with the idea of expanding its 140 character limit to a number a bit higher….10,000 characters. But what,...
Courtesy of OregonLive.com:
The application, called SQUAD, will allow university alumni who have graduated in the past 10 years access to all Oregon State home games across every sport for a monthly rate. The new mechanism, which is only available through iPhones and Androids, will be limited to the first 300 people who sign up.
Instead of the traditional season ticket or game-by-game purchasing model, eligible alums who sign up will pay $19.99 per month ($239 annual fee). They will then have access to attend any sporting event on Oregon State’s campus throughout the 2016-17 athletics calendar.
Users select games through the application on their phones and tickets download directly to the device. There is no limit to the number of athletic events users can attend once they sign up.
“We’re not trying to maximize revenue,” Oregon State deputy athletics director Zack Lassiter said. “We’re trying to create a price that resonates with our young alums.”
Lassiter said the hope is that the new ticket pricing plan allows flexibility for a market of purchasers who cannot commit to season ticket packages for one or multiple sports.
On Oregon State’s website, single game ticket prices for upcoming 2016 football season range from $35-100, with the five of the seven games sitting at $80. Men’s basketball single game tickets range from $18-28 and single game baseball tickets range from $12-28. Women’s basketball tickets range from $8 for general admission to $12 for reserved seating.
Single game tickets tickets for Olympic sports like volleyball, wrestling and gymnastics start at $8.
“I think it gives them much more flexibility,” Lassiter said. “They may not be able to make it to every game. … They can make those decisions short term.”
The launch comes after a year in which football attendance dipped during a 2-10 season. Oregon State averaged 36,079 per home game, a 14.5 percent decrease from the average Reser Stadium attendance in 2014 (42,175). Last season marked the first time that Oregon State did not draw at least 40,000 fans to any home football game since 2004, the year before renovations expanded the stadium’s capacity.
Start times for revenue sports like football and men’s basketball have also been less predictable in recent years, in part due to the Pac-12 Network broadcasting contract.
After Oregon State men’s basketball attendancedropped to an all-time lowduring the 2013-14 season, crowds at Gill Coliseum have increased each of the past two years.
While average home game attendance increased this year from Wayne Tinkle’s first season as head coach, the Beavers saw a slight decrease during Pac-12 play that coincided with a spike in weekday games that started at 8 p.m. The Beavers hosted four such games during Pac-12 play at Gill Coliseum in 2016, compared to two the previous season (one of which was the Civil War against Oregon).
Lassiter said the idea for SQUAD, which the Atlanta-based mobile technology company Experience developed, was conceived while he and athletic director Todd Stansbury were both at the University of Central Florida. The plan was to roll out the ticket-buying system prior to the 2015 football season but Stansbury accepted the job as Oregon State athletic director last June and Lassiter followed him shortly after.
SQUAD is in its experimental phase, Lassiter said, with the potential for expansion beyond the coming school year if interest is established.
“It’s an experiment that we don’t know its potential,” he said. “You always want to be open to growth if it’s something that resonates with people.”