Ticketing director Kirby figures other leagues will follow MLS, with the gate-driven NHL likely next.
“The alternative is just the old model where a team sales guy makes a hundred phone calls per day and tries to sell tickets that way,’’ Kirby says. “That’s not how it works anymore.’’
We’ll see how well this new arrangement works starting next year.
But if it does, sports ticket sales as we know them will never be quite the same.