Instagram Recruits Sports World to Sell Merchandise

Instagram Recruits Sports World to Sell Merchandise

Courtesy of the Wall Street Journal: The Facebook-owned app wants more athletes, teams and leagues to offer products directly on its platform. Sports stars, teams and leagues have long used Instagram to promote themselves and build relationships with fans. Increasingly, they’re using it to sell products, too. On Nov. 20, tennis star Serena Williams and […]

Live Nation Leads the Charge in Concert Business’ Booming Revenue

Live Nation Leads the Charge in Concert Business’ Booming Revenue

Courtesy of Variety: Live entertainment’s continued surge as the powerhouse driving music-industry economics is underscored by one remarkable fact: Analysts expect the revenue generated in 2016 by category leader Live Nation — pegged to hit $8.5 billion — to exceed the combined revenue generated by the top two record companies, Universal and Sony, during the same […]

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

Courtesy of AdWeek: While Twitter will likely remain marketers’ go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars. In the past two years, marketers have devoted serious effort trying to replicate Oreo’s “Dunk in the Dark” 2013 viral […]

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Courtesy of the IBT: For Super Bowl 50, it’s not just a showdown between Peyton Manning and Cam Newton. Beyond the TV screen, social networks have an opportunity to capture millions of eyeballs and advertising dollars during the most-watched U.S. TV event of the year. From the start, Twitter shrewdly cast its ad offering as a […]