How subscription ticketing is redefining MLB ticket sales

How subscription ticketing is redefining MLB ticket sales

Courtesy of L.A. Biz:What began as an innovative pilot program in baseball in 2015 to help a handful of teams fill their ballparks has evolved into an industrywide practice that is redefining the season-ticket business. Today, subscription ticketing — selling discounted seats for a fixed monthly fee — and its Netflix-like approach has proved so successful […]

Cubs selling 60 $10 tickets to all home games via lottery

Cubs selling 60 $10 tickets to all home games via lottery

Courtesy of the Chicago Tribune: The Cubs will offer 60 $10 tickets to every 2018 home game via an online lottery, borrowing a page from the theater business, the team announced Wednesday. Seats will be in the terrace reserved section of Wrigley Field’s lower deck. The Cubs previously have sold postseason tickets via lottery but never regular-season tickets […]