Ohio State football recruiting: New job will oversee Twitter and Snapchat as social media director

Ohio State football recruiting: New job will oversee Twitter and Snapchat as social media director

Courtesy of the Dayton Business Journal: For the first time, Ohio State University’s athletics department will employ someone whose sole focus is on the digital side of football recruiting. Just a few other powerhouse football programs have such a position, the school said, and the Buckeyes will soon join their ranks, citing the large influence […]

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

Courtesy of AdWeek: While Twitter will likely remain marketers’ go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars. In the past two years, marketers have devoted serious effort trying to replicate Oreo’s “Dunk in the Dark” 2013 viral […]

Twitter’s Longer Tweets Pave the Way for More Publisher Deals

Twitter’s Longer Tweets Pave the Way for More Publisher Deals

A Re/Code article: Now that we know Twitter is building a feature to let users share longer tweets, maybe as long as 10,000 characters, that could have big consequences for publishers. The average Twitter user — many of whom freaked out about the news — will probably never sniff a 10,000 character tweet. But publishers […]